What’s your hook?

Late last year when we started paying close attention to good opening hooks, we started noting those TED talks that had particularly good ones. In this 3 minute video we produced below, we’ve spliced out 6 really notable ones, and what we consider a represenative sample of the different types of hooks you can deploy. From self-deprecating and provocative to extremely unexpected and wholly unrealistic (can you tell which one that is?), you might be inspired to try a different approach in your next talk.

See which one grab you best?

Great Opening Hooks from Articulation on Vimeo.

announcing

the motivated speaker

six principles to unlock your communication potential

In this book you will discover the six essential threshold concepts needed to give talks like the best TED speakers and Fortune 500 leaders.

The book will deliver May 2025.
Stay tuned for the launch!