They Want the Teddy Bear, Not the Stuffing

Last week Ruth was invited to present to the long-standing group who calls themselves Web Analytics Wednesdays – a combination of marketers, SEO and other data analytics professionals.

She tackled a slightly different topic than storytelling. This time, it was the underlying structure of a good presentation and how it helps to inform if someone will be selling the stuffing or the teddy bear. See the presentation in its entirety here to appreciate the relevant metaphor shared with her by an analytics client and her top list of components to assure a complicated, complex topic gets understood by their audience.

For more information, including some key takeaways, visit the WAW site.

Need help framing your presentation? Contact Articulation to learn more about our Content Framing and Storytelling services.