A client engaged us recently to architect a brand-new signature presentation. So we got out our very sophisticated tools:  some markers, flip charts and a whole bucket of post it notes.

But we find the questions we ask at every step aren’t so simple: What insight can you reveal?  So what?  Why will your audience care?  How will these points support your mission statement?  Can you find a visual example to prove that point?  And are you strong enough to know that lots of these ideas will end up in the trash?

It’s a messy process. But as we always like to say, make sure you don’t leave any of the heavy lifting for your audience.

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