Relationships are at the heart of the philanthropy. How can fundraisers grow and cultivate relationships, without seeing their donors in person? The whole process shifted with the arrival of COVID-19.
Melinda Church works with GGA as their lead on strategic communications, working with dozens of healthcare systems, universities, private K-12 schools and foundations, and others in the social sector. Her focus is largely in partnering to make the case for philanthropy through proposals, cases, pitches, decks, and events.
In this week’s episode of Do Tell Virtually, Melinda shares how the fund-raising world radically and suddenly changed in March, and how organizations can move their philanthropic efforts forward through disruption.
00:08: The Intro
03:47: How to cultivate major donors virtually
06:49: Finding out where they are today
07:57: What’s the prospect to building a relation with new donors
16:00: Making the ask
19:33: What happened before still happens
25:30: What comes next? What’s the new norm?
31:00: The Wrap