If you think storytelling doesn’t apply to your field of work, sit right down and we’ll tell you a story.
Whether you are in data and analytics, medical research, marketing strategy or finance, there’s a story waiting to be told.
Story is the bridge between what we know and care about – and what we want our audiences to know and care about.
Those audiences might include your organization executives, shareholders, customers or others not necessarily deeply knowledgeable of your area of expertise.
But it’s increasingly your job to educate and influence them on the subject.