Content Framing & Storytelling

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Content Framing and Storytelling can teach anyone to quickly translate complex ideas and data into compelling content and communicate solutions with confidence and clarity to win support.

GOOD IDEAS THAT DON’T GET IMPLEMENTED AREN’T SUDDENLY BAD IDEAS.

THEY ARE IDEAS THAT LACK THE CLARITY TO CATCH ON.

 

We believe the success or failure of an idea has a lot to do with the organization of content and preparation of the presenter.
Content framing is a methodical approach that takes the guesswork out of knowing whether or not an idea has merit.
We lead individuals through a process of understanding their audience, the context, and their big idea, and then teach them how to build a case for support with data, stories, and feedback.
In the end, content framing reveals an idea that has strong potential, the proper support and is well-positioned to win the hearts and minds of the audience.
 

 

FIVE WAYS content framing and storytelling can help you

organize & deliver a compelling point of view:

 

IT CHALLENGES

participants to redefine how they build the case for their best ideas/insights

IT TEACHES

a logical and repeatable process that saves time and shows how to tackle any business communication

IT HELPS SELL VALUABLE INSIGHTS

as complex ideas become clear and easily understood

IT BUILDS CONFIDENCE

as participants learn to present concise, memorable findings that build trust in their ideas, recommendations, or work product

IT CREATES INFLUENCERS

over time as participants consistently win favor with their audience

 

TO WIN BIG, SOMETIMES YOU NEED TO KEEP IT RIDICULOUSLY SIMPLE.
While this seems to fly in the face of the “go big or go home” mantra, remember that going home isn’t what you’re planning for. Because when you go big… when everything is important, nothing stands out as memorable.
By shedding the traditional business presentation model, we help subject matter experts understand that it’s not about how much content you have, it’s about using the right content.
Organizing it and delivering it with relatable stories and examples makes what once were complex ideas suddenly become clear. It is a textbook example of how less is more.

 

This class is designed as a full-day offering for groups of 10-30 people. It has a required virtual feedback session (with small groups) two weeks later to affirm learning.  

Book your class today

 

WHAT CLIENTS ARE SAYING

“Truthfully, everyone in our company needs to practice this skill.”

“This process is a bit of an ‘ah-ha moment’ for participants. Otherwise, they’ll get too deep into the data.”

“We may only see certain leaders once or twice a year when they are presenting. You can imagine how important it is that they convey information well to leadership.”

“Getting up and presenting a story is not what most people are good at. This is how to get better.”

“The assumption is that ‘this doesn’t look hard’ – until you have to do it yourself. That’s when you realize this takes discipline and creativity.”

“Content Framing & Storytelling helps identify what’s important and allows the metaphors, analogies and examples to do the work.”