Month

July 2011
Late last year when we started paying close attention to good opening hooks, we started noting those TED talks that had particularly good ones. In this 3 minute video we produced below, we’ve spliced out 6 really notable ones, and what we consider a represenative sample of the different types of hooks you can deploy. From self-deprecating...
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A client engaged us recently to architect a brand-new signature presentation. So we got out our very sophisticated tools:  some markers, flip charts and a whole bucket of post it notes. But we find the questions we ask at every step aren’t so simple: What insight can you reveal?  So what?  Why will your audience...
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Everyone has their pet peeves.  I have my pet loves.  Among them, really awesome opening hooks.  As in, how do you grab your audience from the first words out of your mouth. That means, ‘Thank you for having me,” or, “I’m here to discuss an idea…” are no where to be heard. This week at TEDGlobal, among...
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Last week during one of our Influential Storytelling trainings, a participant was proud of herself for using an analogy to get a point across to the COO of her company. It was the week the Mavericks beat the Heat, and if you aren’t into sports, that meant that the basketball season was over and LeBron lost. Just...
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